Taipei 101 Shopping Mall Stores: The Complete Floor-by-Floor Guide for 2026

Taipei 101 isn’t just Taiwan’s tallest building — it’s also home to one of the most concentrated luxury shopping experiences in Asia. Spread across six floors at the base of the iconic 508-meter tower, the Taipei 101 shopping mall stores range from Chanel and Dior to a basement food court anchored by Din Tai Fung, plus the very first Apple Store ever to open in Taiwan. If you only have one afternoon in Xinyi District, this is where you spend it.

This guide breaks down every floor, every flagship, and the hidden gems most tourist guides skip. We’ve cross-referenced the official mall directory with what’s actually open in mid-2026 (luxury tenants shuffle faster than you’d think), and added the practical stuff first-timers always ask about — how to claim tax refunds, where to find the food court, and which entrance you should never use during a Taiwan downpour. Whether you’re hunting a single Bvlgari watch or wandering the mall just to escape the summer heat, this is your map.

Taipei 101 Shopping Mall at a Glance: Hours, Layout, and Why It Matters

Most visitors come to Taipei 101 for the observation deck or that obligatory photo from Elephant Mountain. The mall is almost an afterthought — which is exactly why locals love it. It’s calmer, cooler (literally — the air-con is glorious), and stocked with everything from a 7-Eleven to a Hermès flagship within the same vertical block.

The retail mall sits at the base of the tower across six retail floors — one underground (B1) and five above ground (1F through 5F) — plus a parking and food-prep level deep in the basement. Above 6F, the building transforms into the office tower that houses Google Taiwan, the Taiwan Stock Exchange, and dozens of multinational firms, before topping out at the observatory between floors 88 and 91 (and the newer 101st-floor Secret Garden, which we covered in our full Taipei 101 observation deck guide).

Opening hours

The mall runs slightly later on weekends — useful to know if you’re trying to squeeze in shopping after dinner.

• Sunday through Thursday: 11:00 AM to 9:30 PM
• Friday and Saturday: 11:00 AM to 10:00 PM

The basement food court and a handful of B1 restaurants open earlier (around 10:30 AM) and the upper-floor fine-dining venues sometimes run later for last-call reservations. The observatory keeps its own hours — usually 10:00 AM to 10:00 PM with last admission at 9:15 PM.

Address and how to get there

The mall sits at No. 7, Section 5, Xinyi Road, Xinyi District, Taipei. Three MRT stations put you within walking distance, but only one drops you directly inside the building via underground walkway:

• Taipei 101/World Trade Center (Red Line, Exit 4) — the obvious choice; you can walk underground straight into the mall without ever stepping outside.
• Xiangshan (Red Line) — about a 10-minute walk through Xinyi’s covered shopping arcades.
• Taipei City Hall (Blue Line) — 12-minute walk through the Xinyi Plaza pedestrian district, passing several other malls along the way.

If you’re coming from elsewhere on the island, the THSR drops you at Taipei Main Station and you can transfer to the Red Line for a 10-minute ride. We mapped the whole network in our Taiwan High-Speed Rail map guide.

B1: The Food Court, Din Tai Fung, and Taiwan’s First Apple Store

If you only have time for one floor, make it B1. The basement is the mall’s beating heart — a labyrinth of fast-casual restaurants, grocery aisles, accessory boutiques, and the single Apple Store that finally landed in Taiwan in 2024 after years of demand from local fans.

Din Tai Fung 101

Yes, that Din Tai Fung. The B1 branch is one of the busiest outposts in the world, and the wait can hit 90 minutes at peak weekend lunch. The xiao long bao here are exactly as good as the Yongkang Street original — the chef training is identical — but the seating is more comfortable and the air-con is industrial-strength. Expect to put your name down, get a paper number, and wander the mall for an hour. Worth it.

The food court itself

Officially called the Food Court 101, the space packs in around 25 vendors spanning Taiwanese, Japanese, Korean, Italian, and Southeast Asian cuisines. Standouts:

• Mr. Onion Steak — Taiwanese steakhouse chain doing affordable surf-and-turf sets.
• Tonkatsu Wako — Japanese pork cutlet specialist, reliably crispy and reasonably priced.
• Yoshinoya — the Taiwan version is significantly better than the American one. Try the gyudon with onsen tamago.
• Mos Burger — the Japanese chain that locals consider a serious meal, not fast food.
• Cha Cha Te — an under-the-radar Taiwanese teahouse with excellent oolong and dessert sets if you need a sit-down between shopping spurts.

Apple Store Taipei 101

Opened in July 2024, this is the first Apple-operated retail store in Taiwan. It’s a full-scale flagship occupying a corner of B1 with a curved white-stone façade that mirrors the design of Apple’s other Asia-Pacific stores. You can get hands-on with the latest iPhone, MacBook, and Vision Pro, book a free Today at Apple class (offered in Mandarin and English), or get Genius Bar repairs. Even if you’re not buying, the store is photogenic enough to be worth a five-minute walkthrough.

Jasons Marketplace

The premium grocery chain tucked into B1 is a gold mine if you’re staying in a Xinyi hotel with a kitchenette. Imported European cheeses, Wagyu cuts, fresh sashimi, and the best selection of Taiwanese craft beers in the district. Locals also raid it for last-minute hostess gifts — a Taiwanese tradition we covered in our guide to bringing gifts to Taiwan.

Other B1 essentials

You’ll also find a 7-Eleven, two pharmacies, a key-cutting and shoe-repair counter, a Hello Kitty boutique, and the mall’s main customer service desk where overseas visitors process tax refunds. We get into refund logistics later in this guide.

1F and 2F: Where Luxury Lives — Chanel, Dior, and the Watch Wall

The first two above-ground floors are where Taipei 101 earns its reputation as Taiwan’s premier luxury destination. The layout is a giant octagonal atrium ringed by flagship boutiques, with a soaring glass ceiling that pulls daylight all the way down to the marble floor. Walk in through the main Section 5 Xinyi Road entrance and you’re greeted by the watch district before you even reach the escalators.

1F: jewelry, watches, and ground-floor flagships

This is the floor where the security guards outnumber the customers in the quiet hour after opening. Standout tenants:

• Chanel — full ready-to-wear, accessories, and a dedicated fragrance counter.
• Dior — refreshed in 2025 with a new vertical layout that stretches up to a mezzanine.
• Hermès — yes, you can put your name on the Birkin waitlist here (the staff will tell you it’s about as productive as praying for rain in a drought).
• The watch wall — Patek Philippe, Vacheron Constantin, Audemars Piguet, Rolex, Hublot, IWC, Jaeger-LeCoultre, Omega, Breguet, Blancpain, and Chopard all within a 30-meter stretch. There’s nowhere else in Taiwan with this density of haute horlogerie.
• Bvlgari, Cartier, Tiffany & Co., Harry Winston, Boucheron — the jewelry-house lineup is more complete here than at Bellavita across town.
• Estée Lauder, La Mer, Lancôme — luxury skincare counters cluster near the Section 5 entrance, with tax-free pricing for tourist passports.

2F: fashion and boutique heaven

The second floor steps the price points down slightly into accessible-luxury and contemporary-designer territory. It’s where most Taiwanese locals actually shop — well-heeled white-collar workers on lunch breaks from the surrounding office towers.

• Burberry — the Taiwan flagship with the full trench-coat range and the kids’ line.
• BOSS — recently re-fitted with a tailoring lounge offering custom suit consultations.
• Kenzo — Nigo-era designs front and center.
• Bottega Veneta, Fendi, Ferragamo, Berluti — the Italian leather houses, all on the inner ring.
• Polo Ralph Lauren, Michael Kors, Longchamp, Moncler — the American and European mid-luxury staples.
• 2020EYEhaus Taipei 101 flagship — Taiwan’s most respected independent eyewear boutique. If you’ve ever wanted a pair of frames you won’t see on anyone else, this is your stop.

The 2F atrium is also where the mall stages most of its rotating art and brand pop-up installations — usually tied to luxury-watch launches or Lunar New Year campaigns.

3F and 4F: Mid-Range Fashion, Café Row, and the Bookstore That Was

By the time you’ve ridden the central escalators up to 3F, the marble has given way to lighter wood and warmer lighting. This is the mall’s “approachable” zone — high street and contemporary brands at price points that don’t require a credit-card pre-warning to your bank.

3F: contemporary and lifestyle

• Massimo Dutti — the Inditex group’s grown-up label, perfect for a workwear refresh.
• Pandora, Swarovski, APM Monaco — the more accessible jewelry trio.
• Bang & Olufsen, DEVIALET — premium audio showrooms where you can actually demo the products in proper listening rooms.
• Cultural innovation boutiques — a rotating roster of Taiwanese craft and design brands curated by the mall management. Worth a slow walk-through; this is where you’ll spot indigenous-pattern leather goods, hand-thrown Yingge ceramics, and tea wares from independent Taiwanese artisans.

4F: Page One’s ghost and Taipei’s biggest indoor café district

Travel guides published before 2018 still mention Page One, the Singaporean bookstore that anchored 4F for years. It closed in March 2018, and the space was redeveloped into what the mall now markets as “Taipei’s largest indoor café and restaurant area.” The vibe is part food hall, part European arcade — a wide central walkway flanked by cafés, dessert bars, and sit-down restaurants with the city skyline visible through the floor-to-ceiling windows.

Highlights on 4F:

• Starbucks Reserve — the largest Starbucks Reserve in Asia for several years running, with a Clover machine and a roastery-style counter for siphon brews.
• The Chips 信義店 — a recent addition serving Taiwanese-spin fish-and-chips and craft beer.
• Diamond Tony’s — sit-down steakhouse with city views (note: the more famous Diamond Tony’s location is on 85F upstairs).
• Shin Yeh 101 — refined Taiwanese cuisine; the lunchtime set menu is one of the best deals in the mall.
• ATT 4 FUN Xinyi Store — a curated lifestyle and gift concept that opened in early 2026, leaning into Taiwanese-design merch.

If you’re planning to soak in the view without committing to a full meal, the 4F window-side café tables are the most underrated free seats in the building. Just don’t bring a 1,000-piece puzzle to the table — though if puzzles are your thing, the Taipei Cityscape Sunrise Golden Hour jigsaw from our shop captures this exact skyline view at golden hour.

Connecting to the rest of the food world

If 4F whets your appetite for more, the Xinyi District beyond the mall is the densest food and nightlife zone in Taiwan. We’ve covered the full lay of the land in our deep dives on Taipei street food and Taipei nightlife.

5F and 6F: Watches, Designer Boutiques, and the Observatory Connection

By the time you reach 5F, you’ve left the mass-market zone behind. The top retail floor is where the mall stashes its most specialized tenants — high-end watch and jewelry brands that need quieter showrooms, plus the corridor that connects the mall to the Taipei 101 observatory ticketing desk.

5F: specialist boutiques and quiet luxury

Standout 5F tenants include:

• Patek Philippe Salon — one of fewer than 100 dedicated Patek salons in the world. Appointments only for serious buyers, but the window display is a small horological museum in its own right.
• HUBLOT, IWC, Jaeger-LeCoultre boutiques — full-line stores with limited editions you won’t find in their grey-market resellers.
• Cultural Innovation Hall — a rotating gallery of Taiwanese designers showcasing furniture, textiles, and ceramics. Free to browse.
• Damper Baby Café — themed around Taipei 101’s famous 660-ton tuned mass damper (yes, the damper has its own mascot named Damper Baby). The hot chocolate comes with a marshmallow shaped like the damper. Pure tourist gimmick, in the best way.

The observatory connection

The 5F ticketing area is the gateway to the observation deck on floors 88 through 91, plus the newer Skyline 460 outdoor platform and the 101st-floor Secret Garden. If you’ve already bought your timed ticket online (recommended — same-day walk-up lines can hit 90 minutes), this is where you scan it and board the elevator that hits 89F in 37 seconds.

For a full breakdown of ticket tiers, best photo times, and whether the upgrade to Skyline 460 is worth it, see our Taipei 101 Observation Deck tickets and best time to go guide and the complete breakdown of how tall Taipei 101 actually is.

6F: the in-between floor

6F isn’t really a public retail floor — it’s mostly a connecting and service level with private dining rooms, event spaces, and back-of-house operations. You’ll only set foot here if you have a reservation at one of the private banquet rooms or a corporate event in the conference suites. Nothing to see for casual shoppers.

Hidden Gems and Insider Tips Every Shopper Should Know

Most first-time visitors miss the smart parts of Taipei 101 because the building is so big they default to the first escalator they see and never deviate. Here’s what locals know that the tourist signage doesn’t tell you.

Tax refund counter — the most underused desk in Taipei

Overseas visitors who spend more than NT$2,000 in a single transaction at participating stores can claim a 5% VAT refund. The counter is on B1, near the customer service desk by the food court. Bring your passport, the receipts, and the unworn items if asked. Refunds are processed in cash on the spot. Most luxury and watch boutiques participate; verify at checkout. The whole process takes about 10 minutes if the queue is empty (usually mid-afternoon on weekdays).

101 PAY and the points-redemption game

The mall runs a closed-loop loyalty system called 101 PAY tied to a points-redemption program. Tourists usually skip it because it requires a Taiwanese phone number to register, but if you’re a Taiwan-resident reader or planning a long stay, the points stack up faster than equivalent credit-card rewards. Look for the 101 PAY signage at the cashier desk.

Which entrance you should use (and which one you shouldn’t)

Taipei 101 has four ground-floor entrances. The Section 5 Xinyi Road main entrance is the photo-op one with the giant glass façade — but it’s exposed to weather and gets crowded with tour groups. The MRT underground concourse entrance (follow the signs from Taipei 101/World Trade Center station Exit 4) drops you straight into the mall’s B1 lobby and is your best bet during summer heat, typhoon rain, or the méiyǔ plum-rain season we wrote about in our best time to travel to Taiwan guide.

Parking that doesn’t break the bank

B2 through B4 hold the mall parking levels. Validation is generous: spend NT$1,000 in the mall and you get one free hour; spend NT$3,000 and you get two free hours. Bring your receipts and your parking ticket to the customer service desk on B1 to redeem.

The restroom secret

The cleanest, quietest restrooms in the entire building are not on the retail floors. They’re on the office-tower side of the lobby, accessible via the small connecting corridor on 1F near the central elevator bank. Most tourists never realize you can walk over there freely.

Catzilla and the iconic Taipei skyline

You can’t take Taipei 101 home in your suitcase, but you can take its silhouette. Our Catzilla Taipei Kaiju tee features a giant tabby cat stomping past Taipei 101 with an MRT train in its paw — peak only-in-Taipei energy, and a much funnier souvenir than the standard photo magnet from the observatory gift shop.

The Damper Baby gift shop

Tucked next to the Damper Baby Café on 5F is a tiny shop selling plushies, keychains, and stationery featuring the Damper Baby mascot — the cartoon version of the building’s massive tuned mass damper. It’s a deeply nerdy souvenir that doubles as a conversation starter when anyone asks how Taipei 101 survives typhoons.

Frequently Asked Questions About Taipei 101 Shopping Mall Stores

How many stores are in Taipei 101 mall?

The mall hosts approximately 150 retail tenants across six floors, including roughly 60 luxury fashion and watch flagships, plus around 25 food court vendors and 15 sit-down restaurants. The exact count fluctuates as brands open and close — Apple and ATT 4 FUN’s Xinyi Store are the most recent major openings, while Louis Vuitton notably relocated to Bellavita across town in late 2024.

Is Taipei 101 shopping mall expensive?

The first two floors are aggressively luxury-tier — Chanel, Hermès, Patek Philippe. But B1 is genuinely affordable, with Yoshinoya bowls under NT$200 and a 7-Eleven for snacks. The 3F-4F floors land in the middle, similar to a Western high street. The mall is structured so that any traveler can spend an enjoyable afternoon here regardless of budget — you’ll just be on different floors than the heiresses.

Does Taipei 101 have a tax refund counter?

Yes. The counter is on B1 near the customer service desk by the food court. Overseas visitors with passports can claim a 5% VAT refund on single-transaction purchases over NT$2,000 from participating stores. The refund is processed in cash on the spot.

What floor is Din Tai Fung on at Taipei 101?

Din Tai Fung is in B1, on the food court level. Put your name on the list as soon as you arrive — peak weekend waits can hit 90 minutes. The xiao long bao here are identical in quality to the original Yongkang Street location.

Is the Apple Store in Taipei 101 the only one in Taiwan?

As of 2026, yes. The B1 Apple Store opened in July 2024 and remains the only Apple-operated retail store on the island. All other Apple sales in Taiwan happen through Apple Authorized Resellers like Studio A.

What are Taipei 101 shopping mall hours?

Sunday through Thursday: 11:00 AM to 9:30 PM. Friday and Saturday: 11:00 AM to 10:00 PM. The basement food court opens slightly earlier (around 10:30 AM), and the observatory keeps separate hours from 10:00 AM to 10:00 PM with last admission at 9:15 PM.

Can I get to Taipei 101 mall directly from the MRT without going outside?

Yes — from Taipei 101/World Trade Center station (Red Line), follow the signs from Exit 4 through the underground concourse straight into the mall’s B1 lobby. This is the smart play during summer heat, rainstorms, or typhoon weather.

Is Taipei 101 mall worth visiting if I don’t want to shop?

Absolutely. Even ignoring the retail, the building itself is a piece of engineering history — see our breakdown of the wild engineering behind Taipei 101. The atrium architecture, the 660-ton damper visible from the observatory, the Damper Baby mascot, the rotating cultural exhibitions on 5F, and the free skyline view from the 4F café windows are all genuinely worthwhile.

What’s the best entrance for first-time visitors?

The MRT underground concourse from Taipei 101/World Trade Center station Exit 4. It bypasses weather entirely, drops you in the food court, and lets you ride the escalators up from there — which is the order most locals prefer (eat first, shop second).

Final Thoughts: Should Taipei 101 Mall Be on Your Itinerary?

If you’re spending more than 48 hours in Taipei, yes — at least once, even if shopping isn’t your scene. The mall is a microcosm of contemporary Taiwan: international luxury at the front, beloved local food in the basement, a tiny Damper Baby mascot waving from a corner of the fifth floor. It’s the rare tourist destination that locals actually use too.

Plan it for a weekday afternoon if you want quiet, a Friday or Saturday evening if you want energy, and a rainy day if you want to test how warm the air conditioning really is. Pair it with the observatory above, the night markets to the east, and the Xinyi nightlife district that wraps around the base of the tower, and you’ve built a perfect 12-hour anchor for your Taiwan itinerary.

The luxury watches will still be there in five years. The Damper Baby plushies might not. Buy the silly thing.